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FI – Naming And Positioning
During this last week, after having taken the decision to concentrate on one idea, I’ve been working on its naming and branding. I have to admit it wasn’t easy and I’m not 100% satisfied. Names which...
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FI – Mentor Review, Pitch Deck & Idea
Thanks to your great feedback during the last couple of weeks, I’ve been able to successfully pitch the project and pass the first Mentor Review by the Founder Institute. I would like to share my...
View ArticleFI – Startup & Legal IP
Big news this time: Soon Taletrack will no longer be just an idea or a project – it will be a company … This last week has been all about legal issues and incorporation. I’ve been talking to several...
View ArticleFI – Team & Advisors
Your great feedback and support made me take the decision to move from a mere idea to a project and from there to be a company soon. Anyways, that was last week already and it was just another step...
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FI – Product Development
Taletrack keeps moving fast and we are almost ready to start the development. There are still a couple of things to test first, there are stories to write, details to define, but we are getting there....
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FI – Mentor Progress Review
Traletrack just passed another milestone at the Founder Institute: … we passed the second Mentor Review with fantastic feedback. We did pretty good again So, having reached this milestone, we are...
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FI – Sales and Traction
During this past week until today we needed to get our first sales. A difficult task taking into account that we don’t have our product developed yet. So we decided to sell a simple prototype of the...
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FI – Branding & Marketing
… this last week was all about the organisation and planning of our first adventure’s live testing event: “Legends of Coyoacán”: We designed the adventure based on some routes we had done during the...
View ArticleFI – 3 more days …
3 more days to go and the Founder Institute experience is over. It’s been 13 intensive weeks, we learned a lot, worked a lot and got our companies set-up and “running”. Running is probably a bit...
View ArticleFI – Bootstrapping & Gradution
After 13 intensive weeks, yesterday we finally graduated from the Founder Institute with a running company. It’s been intensive but very exciting and we learned a lot. A couple of days ago I already...
View Article2015 …
2015 is coming to an end and I haven’t written a post on this blog in month’ – well, in almost half a year. After graduating from the Founder Institute I stopped writing on this blog and focused on...
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